Lord Maitreya's Internet Marketing Adventures

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It’s never easy, is it?

Ahhh, another blog post.  I am feeling particularly spicy today, like some delicious Lamb Vindaloo.  I’m in the library intermittently working on the OST for Jake’s Dead (have you watched the trailer yet?), watching Jake’s Dead, and reading the chapters for this week.  Charles Shaw and I had an epic battle for my consciousness last night, and I watched The Pest to top it all off.  I’m perfectly primed for a great blog post.

pictured: quality entertainment

(image courtesy of i.ytimg.com)

On an incredibly unrelated note, The Pest is one of my favorite movies.  It reminds us of all the things we’re doing our best to forget when it comes to the ’90s.

Anyways…

Today’s post comes to you courtesy of the letter W and the number 8.  And we all know what that means!  Yes, I’m writing about search engine optimization!  Since the reading is beginning to draw to a close in Search Engine Optimization by Jon Rognerud, I want to talk about another aspect of the internet sensation that I had never stopped to ponder.  Once you’ve your website up and running, is there anything else that you need to do, or do search engines just know that you’re now on the prowl?

It turns out, there are some steps that need to be taken in order to ensure visibility that go beyond links and content.  You have to submit your website if you want those page views quickly.  Sure, you can wait for people to discover your site (assuming you’ve done everything else right), but that could take time and money, and who wants to spend extra money for suspect results?  No, you want views NOW, and that means taking proactive steps.  You can have something fantastic, but if nobody knows about it, you might as well have never made it in the first place.  Remember Dinotopia?  Probably not.  It was one of the coolest things I have ever seen in my whole life (I’m talking about the books, not the stupid syndicated series on Hallmark), but not enough people knew about it, and I guess it tanked, because I haven’t seen any new books in the series recently, and a cursory search of the internet indicated that many of the books are out of print.  Hang on, I’m going to order a copy of The World Beneath real quick, because that book was epic.

Epic stuff like this shaped my childhood... because I didn't have any... you know... friends

(image courtesy of Dinotopia.com)

Free 2-day shipping, FTW!

So you’ve started a website, and you need to find out how to get people to come to it quickly.  The internet has undoubtedly shortened the average person’s attention.  Yes, as stated before, you can just wait until a crawler indexes your site, but who knows when they’ll pass by your neck of the woods next?  No, what you need to do is submit your site to the various indexes that keep track of all the places online.

Yahoo!, Ask, MSN, and AOL all have directories that webmasters submit their sites to.  DMOZ is an open directory run by Mozilla, and works in a similar way to the other directories, allowing sites to be categorized and cataloged for easy retrieval.  According to the totally interesting and not overly-technical reading, there are free ways to submit your site to a directory automatically, but this is generally to be avoided.

“Search engines don’t like automatic submissions.  they get millions of attempted automatic submissions each day, and as a result, go to great lengths to try to stop them, such as requiring passwords and/or fill-in details before the submission is accepted.”  -Pg. 159

You want your site to stand out, meaning that you want it properly cataloged.  Imagine if you used an automatic service (or worse, paid someone) to submit your site to a directory, only to find that your Beanie Baby appreciation site was cataloged under “hardcore bestiality.”  Needless to say, you’d be just about as confused as the people who wound up on your site.  To avoid that, submitting your site yourself allows you to pinpoint exactly where you want it to be categorized, allowing you a modicum of control.

The book goes on to talk about how long it can take for your site to be listed on various search engines after submission, and it can take up to 2 months!  As I said earlier, you can use spiders to your advantage (the only time that combination of words will EVER be true), by making sure that your site is optimized for spiders to catalog your content.  Spiders read text more than HTML, so having a good amount of text allows spiders to pick out a number of text-based things that allow easy categorization.

NOTE- DO NOT EVER TYPE THE WORD “SPIDER” INTO A GOOGLE IMAGE SEARCH!  ESPECIALLY WITH SAFESEARCH OFF… YES, THERE’S PORN…

Well, I’m scarred for life (again).  But let’s be honest, the only real search engine on the planet is and will remain Google.  When was the last time you used Yahoo!?  I only use Yahoo! for finance, and most other search engines give me the stupidest results imaginable.  But how do you get on Google?  Well, it’s not an exclusive gentleman’s club.  You CAN get on there, you just have to know what’s what with Google’s system.  According to the book, Google looks at sites from the topmost left corner of a site to the bottom right.   With most sites having content on the right and navigation and links on the left, this can lead to spiders (mental imagery still fresh… ugh) judging that your content is not as optimized as it may actually be.  Inserting a blank pane in the top left will cause the spider to look at content first, leading to better listings.

Now we're cooking with napalm!

(Image courtesy of acervulus.x10hosting.com)

As it turns out, the rest of the chapter isn’t on how to get your stuff on Google, but it’s about all the stuff on your site that Google flat-out ignores.  Apparently, they ignore keywords, comments tags, styles, scripts, and graphics, animations, and videos.  That algorithm they use had better be friggin amazing if they ignore that much stuff on your site, while still being the top-dog search engine.  They’re like the Donald Trump of the Internet.

Well, that’s my post for today.  And now, this…

Star wars rock concert. You know you'd go.

(Image courtesy of pyromaniac.com)

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February 27, 2010 - Posted by | Uncategorized

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